mothercare - Internet Marketing News and Blogs

Gurgle.com, as it is called, is a joint venture between the retailer and MediaBurn, a digital marketing company focusing on social networking sites.

Tim Curtis has been at Mothercare Direct for five years now, helping the company shift towards multichannel retail and more recently overseeing its switch to Amazon Services' e-commerce platform.

We asked him a few questions about the challenges of integrating different channels within Mothercare, and what opportunities there are for retailers within Web 2.0, mobile and digital TV.