mobile - Internet Marketing News and Blogs

It seems that for the past decade, we've all been told that the mobile internet is going to be "big" and will eventually eclipse the "desktop-oriented" internet that most of us are still most familiar with.
 

ITV has been adding more video content to its mobile service recently, as well as promoting it between TV programmes.

With this in mind, I decided to take a look at the site and compare it with the BBC's offering, which was upgraded earlier this year...

The sharing of mobile phones is an interesting phenomenon, and an example of market competition in action.  

It also means phone usability in that market is important as people switch between different phones.

The nascent mobile advertising market is a fascinating one.

For all the hype and very real potential, it's hard not to observe that the market has failed to develop as rapidly as had been predicted - despite the fact that bullish sentiments have never really waned over the years.

Mobile advertising is going to be big. Really big. Or at least that’s what the analysts are clamouring to tell us, with a succession of bullish forecasts having been released since the dawn of time. And they keep on coming.

Commentators have been predicting the explosion of the mobile web for years now, but a couple of factors suggest that this year they may be right.

Here, we speak to Sergio Falletti, director of mobile app specialists Future Platforms about the challenges and opportunities of mobile website design.

It seems that mobile TV is not about to go mainstream anytime soon, and some analysts are doubtful that broadcast TV delivered over mobile networks will ever become a viable option.

There has been little enthusiasm among consumers for mobile TV, with just 1.2m people subscribing in some shape or form to a mobile TV 'product' over the past two years, according to Tim Farrar, president of Telecom Media and Finance Associates.

Just a few months after predicting the adoption of mobile TV as a mainstream service by 2010, a new survey of mobile consumers by Gartner has found little consumer enthusiasm for the medium in Europe.

Earlier in the year Gartner predicted that mobile TV would provide an additional revenue stream for operators, with the market growing from 38m users in 2007 to 356m in 2010.

But a new survey by the same firm has found that only 5% of Europeans are likely to watch mobile TV in the next 12 months.