mobile tv - Internet Marketing News and Blogs

It seems that mobile TV is not about to go mainstream anytime soon, and some analysts are doubtful that broadcast TV delivered over mobile networks will ever become a viable option.

There has been little enthusiasm among consumers for mobile TV, with just 1.2m people subscribing in some shape or form to a mobile TV 'product' over the past two years, according to Tim Farrar, president of Telecom Media and Finance Associates.

Just a few months after predicting the adoption of mobile TV as a mainstream service by 2010, a new survey of mobile consumers by Gartner has found little consumer enthusiasm for the medium in Europe.

Earlier in the year Gartner predicted that mobile TV would provide an additional revenue stream for operators, with the market growing from 38m users in 2007 to 356m in 2010.

But a new survey by the same firm has found that only 5% of Europeans are likely to watch mobile TV in the next 12 months.

The BBC and Sky are dominating the nascent market for mobile video and TV services in the UK, according to a study by audience measurement group Telephia.

Four major mobile phone operators yesterday launched trials for a new mobile TV service, which will take place initially in the Bristol area.

The trial, which will run for the next three months, will test whether mobile operators into can use their existing infrastructure to deliver mobile TV and other multimedia services to users with compatible handsets.