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We haven't quite hit the tipping point yet but it seems to be getting closer for mobile marketing in the UK...
The latest trends were discussed at a recent E-consultancy roundtable and have been written up in this briefing (free to registered users).
Isn’t it funny how we’ve been hearing that ‘This Is The Year For Mobile’ every year since, oh, about 1863?
This seems to have been driven by hugely bullish forecasts from various analysts over the past decade, and the desire among investors to get this message out to market in order to Make Things Happen. Yet mobile marketing has never been the big story, for any number of reasons.
Disney has delayed the launch of a ‘family-friendly’ mobile service in the UK, according to
The Sunday Telegraph
.
The media giant announced in April that it would launch a mobile virtual network operator (MVNO) using capacity on O2’s network, similar to its existing service in the US.
The Direct Marketing Association has formed the new Mobile Marketing Council, following the creation of a strategy group earlier this year. Chaired by Nick Fuller, the council’s primary objectives are to promote a greater understanding and use of the medium to both members and the wider industry....
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~ uses i-movo mobile marketing platform to manage Cuervo De Mayo celebrations ~
Cuervo, the world’s leading tequila, achieved an unprecedented 80% response rate to a mobile marketing campaign for their Cuervo De Mayo celebrations.
The company used i-movo’s secure voucher-based mobile marketing...
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~ last remaining technical obstacle to widespread use of SMS coupons is removed ~
A new voucher system that is set to change the way companies operate mobile marketing campaigns has been unveiled today.
i-movo, the mobile marketing company, whose clients include Nectar, All-Bar-One and Cuervo,...
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An interactive presentation from the Chartered Institute of Marketing and Flytxt
4th October - Reading University, 1/2 day seminar (from 9am) - £89 (including lunch)
5th October – Central London, 1/2 day seminar (from 9am) - £99 (including Lunch)
FOR FULL DETAILS AND TO BOOK ON-LINE VISIT:...
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Enpocket Marketing Engine to be made available to 48 TEQUILA\ offices in 34 countries
6th September, 2005: TEQUILA\, the global relationship marketing network, today announced it has joined forces with Enpocket, the leading mobile marketing solutions provider, to offer brands around the world the...
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Mobile marketing solutions specialist Incentivated (
www.incentivated.com) today announced the launch of 'iris', a sophisticated web-based mobile marketing tool. Iris allows companies or their advertising agencies to run local, regional or national marketing campaigns for themselves using the very latest...
Peperami Noodles, which infuses normal noodles with slices of real Peperami to create a new and exciting meal, has launched with a campaign featuring the Peperami Noodles Army - a shadowy underground movement dedicated to “making the mundane insane.”
The activity targets students and young men through...
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