miva - Internet Marketing News and Blogs

Digital advertising network Miva Media has inked an exclusive PPC content deal in the UK with Condé Nast Interactive, beating off competition from Yahoo! and Google.

Miva will deliver PPC ads across Condé Nast Interactive's portfolio of 12 UK websites, which includes Vogue.com, GQ.com, Houseandgarden.co.uk, and Tatler.co.uk.

Search marketing company MIVA yesterday announced that it has chosen to end its partnership with Yahoo! in favour of Google.

Yahoo! had been providing search advertising for MIVA since 2001 but this will end as of January 27, when MIVA will begin a new two year deal with Google.

Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold.