Want the latest headlines for your commute? Browse from your mobile: www.econsultancy.mobi
Web analytics and measurement are playing an increasingly pivotal role as marketers strive to deliver the best possible customer experience, according to two pieces of research published by E-consultancy this month.
Email marketers ranked clickthrough rates as the most important metric when reviewing their campaigns, although one in 20 don't bother to measure results at all, according to EmailStatCenter.
A study we carried out earlier this year painted an even worse picture, with almost one in two respondents failing to measure the success of their campaigns.
Some 345 US-based marketers responded to the EmailStatCenter survey. We'll list a few highlights after the jump...
US email marketing company MailerMailer released its Email Marketing Metrics Report this week, revealing practices to help businesses increase returns from their email campaigns.
Key factors highlighted in the report include the use of shorter subject lines, personalisation of emails, and targeted, well-managed lists. Campaigns using these strategies achieved higher then average open and click rates.
PPC search engine marketing by Browser Media
Proactive hosting and
managed services provided by
Netstore Plc
