Affiliate marketers out in force as investment surges

The thriving nature of UK affiliate marketing was very much in evidence last week, with a combination of events and new market data adding to the feeling that the industry's star is very much in the ascendancy.

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Press Release: Affiliate marketing delivers the most cost-effective customer acquisition

• 95 per cent of brands say affiliate marketing is ‘very cost-effective’ or ‘quite cost effective’
• An average of 18 per cent of the online marketing budget is spent in the channel
• Travel companies using affiliate marketing most effectively
Affiliate marketing is revealed as the most cost effective...
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Affiliate Census - Lessons for Merchants

The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the affiliate community.

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Press Release: UK affiliate marketers to generate more than £1bn in sales in 2005

London, 26 September 2005: Sales generated for e-commerce organisations by UK affiliates in 2005 are expected to double compared with 2004, according to a new E-consultancy report, titled Affiliate Marketing Networks - A Buyer’s Guide (http://www.e-consultancy.com/publications/affiliate-marketing-networks-2005/)....
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