Microsoft plans contextual trolley ad system

Microsoft is set to bring contextual advertising to supermarket trolleys through a partnership with retail IT group Mediacart.

The two companies say they will begin testing a system that displays targeted multimedia ads and incentives on cart-mounted screens later this year.

Read full story »

 
page 1 of 1    [1]

Quick links

 

Search


(Boolean expressions supported. Search tips)

Filter by:


Include content from:


 

Browse by category

Online Marketing Discipline

Tags

 

Browse by author


News Now & Google News

Subscribe for only €299