Ogilvy Group's Rory Sutherland made an entertaining keynote speech this morning at the Insight 2007 conference, describing how brands 'on a clear mission' are the most likely to prosper in the digital environment.
Specialist digital and direct marketing media agency, Zed *, will be working with United International Pictures (UIP) handling online media planning and buying for the launch of its new production; Shrek2.
Zed has created an online strategy which will see MSN’s Instant Messenger Service overhauled...
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