Zip Television a specialist independent interactive television company has appointed Alchemetrics to build its first consumer database and develop a data strategy to support Zip Television’s clients’ use of the iTV digital medium.
Alchemetrics, a provider of marketing technology solutions, will devise...
Industry united in driving accountability for electronic media
The Strategy Council that governs IAB Europe has agreed that IAB’s across Europe will unite behind a single set of standard metrics for measuring electronic media.
The standard metrics that will be adopted by IAB Europe are already...
Mobile Data Service Provider KODIME Ltd has launched ZOOMtxt™ 2.0, a complete self service mobile marketing solution for marketeers to set up, run and monitor campaigns between a desktop and the mobile handsets of target audiences.
A user-friendly, interactive service, ZOOMtxt™ 2.0 allows two-way...
New Service Delivers Innovative Capabilities That Advance WebSideStory’s Mission to Make Web Analytics Simple and Relevant
WebSideStory (www.websidestory.com), the leader in on-demand Web analytics, today announced the launch of HBX™. HBX marks a breakthrough in on-demand Web analytics by integrating...
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