measurement - Internet Marketing News and Blogs

It always staggers me when I receive a badly-written press release or PR pitch, simply because there’s so much advice out there on how to do it right.

But if there’s one thing that I just can’t understand, it is when PR people ask you to do their job for them.

You can tell a PR has strayed out of their traditional comfort zone when you see this kind of demand in a press release: “Please contact me if you place any of the following information on your site.”

According to Forrester Research's Shar VanBoskirk, there's good news and bad news for the online marketing industry.

The good news is that marketers have fully bought into online marketing and there's significant interest in new forms of online marketing, including through social media and online video.

There’s an interesting study out today from Jupiter Research that adds weight to the notion that offline advertising plays a big part in driving targeted and demand-driven search activity.

The survey, responded to by over 2,000 internet users in the US, found 67% of the online search population had been driven to the web to look for something they had seen or heard of offline.

This reflects our thinking, and mirrors what we've been hearing anecdotally. Nobody visits Google without having a search query in mind. What triggers such a query? Offline advertising is one such influencer, and Jupiter has some good stats on this after the jump...

Advances in interface design associated with Web 2.0 will make the page impression even less meaningful than it already is. The time has come for internet to be measured more like broadcast media than press.

We have started to pull together our 2006 Web Analytics Buyer’s Guide and it’s clear that a lot has moved on in the last few months.

Should we re-name this topic entirely in the face of criticism that the title Web Analytics doesn’t do justice to its strategic importance and growing role in delivering valuable business insights?