marketing - Internet Marketing News and Blogs

On the 26th of May there was an update to The Consumer Protection from Unfair Trading Regulations Act.

There's certainly been coverage of the Act on the likes of the BBC but the focus has been on buzz marketing. Search marketing campaigns could be affected as well.

It seems that many marketers still struggle to build a rich picture of their customers. 

They could do worse than study the works of Georges Seurat, the famous French impressionist painter of the 19th century, whose techniques have interesting lessons for today’s 21st century marketers. 

Marketing departments need to come out of their comfort zones and start demonstrating their impact on the bottom line, writes James Harrison.

January and February are always busy months for the travel industry.

With post-Christmas blues and cold winter days, it is the time of year when a large number of consumers plan their summer holiday for the year ahead.

We take a look at how the travel industry is using TV and web to drive sales.

Marketing is part art, part science. In the past, there was probably too much focus on art.

Now with the advent of new technologies like the internet, I'd argue there’s probably too much focus on science. The truth is that good marketing incorporates both.

Back in the day we used to talk about 'above-the-line' and 'below-the-line' as a proxy for advertising versus direct marketing (and never the twain shall meet).

Digital has changed all that - we need to redraw the line.

With the popularity of the last click model dwindling, do affiliate networks need to evolve their approach to tracking sales in order to remain a viable channel for advertisers?