market - Internet Marketing News and Blogs

Growing mobile internet uptake and use of rich media is helping to boost the online ad market across the Channel in France, according to a new report by eMarketer.

While the report says French firms have been relatively slow to advertise and market online, it estimates that the country’s online ad market will grow more than 34% this year, and total more than $4bn by 2011.

Whole Foods Market boss John Mackey has apologised for the renegade online PR campaign he conducted to boost his company’s image on financial messageboards.

In a statement, Mackey asked for shareholders’ forgiveness over his anonymous postings, which were uncovered last week and are now being investigated by the US Securities and Exchange Commission:

The web has made market research widely available but the conclusions drawn from different methods of research provide different and sometimes conflicting results.

The savvy manager will not just depend on one source of research about the market but several – and keyword research should be an essential part of any research project.

The world of market research is undergoing a rapid transformation as a result of online survey technology. But marketers need to make sure that they are providing a survey experience in line with consumers' increased expectations.

The March 2007 version of our Internet Statistics Compendium is now available, with updates including new facts and figures on topics including search marketing, transactional email, online fraud, mobile, display advertising, online travel, online dating and more.

To give you a taster, here's  a selection of stats on search engine market share...

We have just published our latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion we hosted on the subject at the end of last month.

The report is the latest in a series of free-to-download briefings which we are making available to E-consultancy users.