The web has made market research widely available but the conclusions drawn from different methods of research provide different and sometimes conflicting results.
The savvy manager will not just depend on one source of research about the market but several – and keyword research should be an essential part of any research project.
The world of market research is undergoing a rapid transformation as a result of online survey technology. But marketers need to make sure that they are providing a survey experience in line with consumers' increased expectations.