Keyword research – an essential market research tool

The web has made market research widely available but the conclusions drawn from different methods of research provide different and sometimes conflicting results.

The savvy manager will not just depend on one source of research about the market but several – and keyword research should be an essential part of any research project.

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Market research paradigm is changing quickly

The world of market research is undergoing a rapid transformation as a result of online survey technology. But marketers need to make sure that they are providing a survey experience in line with consumers' increased expectations.

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Press Release: UK affiliate marketers to generate more than £1bn in sales in 2005

London, 26 September 2005: Sales generated for e-commerce organisations by UK affiliates in 2005 are expected to double compared with 2004, according to a new E-consultancy report, titled Affiliate Marketing Networks - A Buyer’s Guide (http://www.e-consultancy.com/publications/affiliate-marketing-networks-2005/)....
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Press Release: WebSideStory Recognized As Market Leader in On-Demand Web Analytics

WebSideStory Recognized As Market Leader in On-Demand Web Analytics

SAN DIEGO, CA (Mar. 11, 2005) — WebSideStory (www.websidestory.com) (Nasdaq: WSSI), today announced that IDC, the premier global market intelligence and advisory firm in the information technology and telecommunications industries,...
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