management - Internet Marketing News and Blogs

Has Nokia bee n a victim of brand sabotage or agency heavy-handedness? Because something is very amiss in the way it is conducting its social media / SEO strategy.

“Glass, china and reputation are easily cracked and never mended well”.

Benjamin Franklin’s words are particularly appropriate in these turbulent times, when it’s more important than ever for companies to consider every opportunity to protect and manage their hard won reputation and brand value.

But as Paul Mead writes, it is interesting to see that one of the largest media channels - online - is more often than not completely neglected from a communications point of view in times of strife. 

The E-Consultancy/Adestra Email Marketing Industry Census 2008, published March 2008, investigated over 600 email marketers’ approach to data. 

After all, accurate data powers relevant targeting, which is proven to deliver the best results. 

The findings showed that regular data cleaning has taken a back seat for many email marketers.

When talking about reputation management, many companies will explain the importance of utilising SEO to ensure that negative comments do not rank highly for searches against a brand.

But when dealing with negative PR, it's important to consider multimedia & paid search as well.

Eric T. Peterson, author of Web Analytics Demystified and general sage on all things to do with web measurement, speaks to us about the benefits of ‘Web Analytics 2.0’ – the insights to be gained by integrating site data with other sources of online intelligence, such as online surveys, customer experience management, and email marketing stats.

A good online marketer makes their budget stretch a long way. Now I employ an account management team full of them, I’m always gobsmacked by how far they used to make a little money go in their previous positions.

Are you catering for the thousands of people in the UK whose first language isn't English? If not, you might be missing a trick.

Here, we speak to E.ON UK new media manager Paul Squires about its multi-lingual content strategy and the potential boost it can give to customer service and sales.

Effective management of your web standards yields tangible results: it builds the brand, cuts costs, and optimises web operations.

Yet, most companies struggle to retain order online, and the penalties for poor management are high: damage to brand and reputation, loss of revenue, operating inefficiencies and risk of litigation.

We’ve just published a new report on E-consultancy dedicated to Web Project Management, which turns out to be less of a fine art and more of a social science.

This new research is based on feedback from more than 600 project managers, who we surveyed and interviewed to find out some of the common factors found in successful web projects.

After the jump there's a glimpse of some of the key findings…