lovefilm - Internet Marketing News and Blogs

Here, we speak to Lovefilm's digital and usability product manager Craig Sullivan about the work the DVD rental company has been doing in multi-variate testing (MVT).

Craig is a bit of an evangelist on MVT - a hot topic right now - and has some great insights into when and how best to use it, the differences with A/B testing and how to intepret results. 

Lovefilm founder and COO William Reeve tells us why he wouldn’t recommend the company’s movie downloading service to his friends.

He explains how the DVD rental company got through last month’s postal strikes and why it’s not the right time for its highly popular service to go mobile.

And he gives us a few thoughts on the subject of Hackathons, having recently brought over the brainstorming concept from the US.

Lovefilm.com, the online DVD rental company, has announced the launch of the UK's first legal movie download service, which will allow customers to burn downloaded movies onto blank DVDs.

The move is prompted by Lovefilm's research into its customer's preferences, which found that 57% wanted the opportunity to create their own discs from their downloads.