Let's put the issue of sale duplication to bed

In an industry founded on the ability to deliver marketing that is highly targeted, controllable and measurable, why are we still grappling with issues of sales duplication?

Speaking with one site owner, he estimates duplication of sales is over 30%. Isn't it time we put this issue to bed?

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Why marketers should spread their online budget

Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.

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