long tail theory - Internet Marketing News and Blogs

Chris Anderson's 2006 book, "The Long Tail: Why the Future of Business Is Selling Less of More ," didn't take long to go from the "tail" to the "head."

The popularity of Anderson's book is due to the fact that its thesis is both simple and powerful.

In a world where consumers have more choice than ever before and through the internet, the limitations of shelf-space have largely been reduced, businesses will be driven more by the sale of a smaller number of more products than they will be by the sale of a larger number of fewer "hit" products.