kpis - Internet Marketing News and Blogs

Direct Navigation Still Ranks No. 1, However, Highlighting the Importance of Branding and Customer Loyalty in Converting Visitors

SAN DIEGO, CA (Jan. 30, 2006) – Search engines have more than twice the e-commerce conversion rate of other traffic acquisition sources, showing why marketers have paid...

The KPIs Have It

Ask me how to make your website better and I'll reply, "That depends. Better at what?"

Key Performance Indicators (KPIs) are the milestones you set for yourself. They are the measures by which you know whether your site is doing what it should. Without clearly defined KPIs, you're...