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Online marketing and behavioural analysis specialists RedEye, is set to host an exciting seminar: Actionable Analytics – Data Doesn’t Matter, Taking Action Does. Guest speaker Jim Sterne, who is referred to in the industry, as the ‘Godfather of Web Analytics’ and is the founding Director and current...
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Google Analytics, Big G's highly popular free reporting software, is two years old tomorrow, but what impact has it had and what's in store for the future?
Arguably one of the biggest developments in the online marketing space in the past few years, Google Analytics is a fine tool for marketers, although it isn't without its issues.
We caught up with Google Analytics' Brian Clifton, as well as web analytics gurus Jim Sterne and Eric Peterson, to see how the software is shaping up, two years on...
Jim Sterne is the president of the Web Analytics Association and producer of the eMetrics Summits. We asked him a few questions about the state of the industry and how companies could be making better use of their analytics data.
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The KPIs Have It
Ask me how to make your website better and I'll reply, "That depends. Better at what?"
Key Performance Indicators (KPIs) are the milestones you set for yourself. They are the measures by which you know whether your site is doing what it should. Without clearly defined KPIs, you're...
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London – 24th May 2005 – Today, Web analytics industry experts, leading vendors and organizations that utilize web analytics announced the formation of the Web Analytics Association (WAA). The mission of the not-for-profit organization is to unite and foster the interests of end-users, vendors, consultants...
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When Seth Romanow was the Director, eMarketing and User Experience eBusiness Systems, Global Business Solutions at Compaq Computer Corporation, he wanted to sell more computers from the website. His team systematically tackled the problem with a ten-step program.
1. Instrument Web Pages
Each web...
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London – February 24 – Target Marketing, offering strategic Internet marketing consulting, today announced dates and key speakers for the upcoming Emetrics Summit 2005 in London (
www.emetrics.org). The Emetrics Summit, the premiere web analytics industry event, is an executive forum where thought-leaders,...
Opinion Piece by Jim Sterne, CEO Emetrics Summit
Why analyse web traffic?
The answer to is simple, organisations MUST optimize their Internet investment. There is no such thing as the perfect website , but there is a process of continuous improvement on which web analytics can shine a bright...
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