itv - Internet Marketing News and Blogs

We recently compared ITV's online video player to the BBC's iPlayer, finding that the ITV offering was far less usable than its rival.

ITV has since launched a new and improved version of its online TV service, so we've taken another look at it to see where the improvements have been made...

ITV's online catch up TV offering will be revamped in an attempt to compete more effectively with the BBC's iPlayer.

Though ITV launched the service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com  

According to figures quoted in The Guardian this week, ITV's online video player has been losing traffic, while the BBC iPlayer has grown rapidly since its official launch last month.

ITV's offering beat the iPlayer to market, launching a 30 day catch-up service back in June, so why has the BBC overtaken it so quickly? Let's take a closer look at the two services to find out...

The BBC, Channel 4 and ITV have confirmed that their long rumoured joint video on demand (VOD) service will go live next year.

The venture, dubbed 'Project Kangaroo', will operate independently of the three broadcasters and offer video content from a range of providers.

Google is now generating more ad revenue in the UK than ITV1, according to The Times .

The online ad giant has already overtaken Channel 4 and now has ITV as a whole in its sights.

BBC, ITV and Channel 4 are in talks about partnering to launch an on-demand broadband TV service, according to The Guardian.

A source told the paper that the new service would "do for broadband what Freeview did for digital television". It has been dubbed 'Project Kangaroo'.

ITV is using MySpace to promote one of its new entertainment shows, Comedy Cuts.

The new comedy showcase on ITV2 is linking to profiles on the social networking site for each of its 50 contributors - comedians, writers and stand-ups featuring throughout the show.

ITV has hired three new online sales managers in a bid to add some digital lustre to its flagging fortunes.

The struggling broadcaster reportedly appoined Rob Hicks, Alexis James and Fiona Stedman to a team led by online sales controller Vanessa Kent, who took to her newly created post in July.

You cannot have missed the coverage in the media at the moment about the woes of ITV, and TV broadcasters more generally.

I used to work in TV and find it hard to feel much sympathy for Big Media, but what might the broadcasters learn from the world of the internet?