isps - Internet Marketing News and Blogs

More and more email users are using the report spam buttons to unsubscribe from emails, so is another option needed on email programmes to improve deliverability?

A survey found last week that 56% of email users consider uninteresting or irrelevant email messages as spam, and concluded that the report spam button is 'broken'. 

BT hopes to take a lead in the battle against the scourge of spam on the internet by introducing a new system designed to filter out spam before it reaches their customer’s PCs.

BT’s Content Forensics system, devised by StreamShield Networks, will scan millions of emails every day, alerting them to the location of spam related problems on its network.