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TV viewers are apparently much more ‘engaged’ when they watch content online, rather than on their TV sets, according to a study.

Researchers at Simmons found that respondents were 25% more involved in programmes they viewed on the web, rather than in the conventional way.

Microsoft chairman Bill Gates has predicted that growing uptake of online video content and broadband TV will revolutionise viewing habits within the next five years.

The ability of web-based TV services to offer users what they want to watch, when they want to watch it, rather than being slaves to TV schedules, will make all the difference, Gates told the World Economic Forum in Davos.

Channel 4 has today launched its online video on demand service, offering a wide range of programming for download up to 30 days after broadcast.

The line up of programmes on 4oD is impressive, with 128 TV shows available to download, from recent series like Shameless to classic episodes of Father Ted. 

Films, including the magnificent Withnail And I, are also available, with more planned...