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The decline and fall of email for acquisition

The use of email marketing to drive customer acquisition is in significant, and terminal, decline.

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Posted 09:00 10 Oct 2008 by Matthew Kelleher

Filed under: E-mail Marketing, acquisition, retention, email, deliverability, ipt

Press Release: Interactive Prospect Targeting continues partnership activity with investment in Allegran

Interactive Prospect Targeting Limited (IPT) is pleased to announce their acquisition of 24.9% of Allegran Limited, making IPT the first external shareholder in the company.

Allegran, which similarly to IPT, uses consumer sites to collect data online, runs the gaming site Loopy Lotto, dating service...

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ipt - Internet Marketing News and Blogs

The decline and fall of email for acquisition

Press Release: Interactive Prospect Targeting continues partnership activity with investment in Allegran

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