Happy staff = happy customers. Right?

It has long been believed that to deliver high levels of customer satisfaction, a company needs to have satisfied staff.

But is this true?

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'Open-source brands' can thrive in the digital age

Ogilvy Group's Rory Sutherland made an entertaining keynote speech this morning at the Insight 2007 conference, describing how brands 'on a clear mission' are the most likely to prosper in the digital environment.    
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Market research paradigm is changing quickly

The world of market research is undergoing a rapid transformation as a result of online survey technology. But marketers need to make sure that they are providing a survey experience in line with consumers' increased expectations.

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Spamhaus domain name under threat from US court ruling

The Spamhaus project, a UK based website which monitors the activities of spammers, may lose its domain name due to legal action in the US.

The legal action was taken by US email marketing company e360 Insight, who were aggrieved at being blacklisted as a spammer by Spamhaus.

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Press Release: Mobile content and entertainment in Western Europe to reach €32bn in 2012

Gothenburg, Sweden 1 September 2005: The market for mobile content and entertainment services could grow to around € 32 billion in Western Europe, by 2012, according to a new report published by Berg Insight.

But although many mobile network operators around Europe such as Orange, TeliaSonera and...
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Press Release: New trends from Japan: Mobile phones become media terminals, credit cards and remote controls

Gothenburg, Sweden 10th June 2005: The mobile phone will evolve from a communication tool to an integrated communication device, media terminal, credit card and remote control, according to a new report released by the telecom research firm Berg Insight. Sabine Ehlers, IT and telecom analyst, has looked...
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