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One of my team has just spoken at the latest DMA “Effective Email Marketing” conference on the importance of when to send email marketing.
As part of one of the presentations, John Nugent of Responsys asked a very topical question:
“Should email marketers be paid commission on all the revenue they generate?”
This question has been niggling away at me for a few days, and I can honestly say I don’t think they should. Before you scream, let me explain why.
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