in-game advertising - Internet Marketing News and Blogs

The market for in-game advertising on games consoles is expected to reach $80m (£40m) this year but increase to more than ten times that by 2011, according to a new report.

The study, by ABI Research, forecasts that $852m will be spent on dynamically served ads within video games by 2011, as publishers and their console partners look to reach gamers that have connected their devices to the web.

Google has expanded its empire into the in-game ad market, with the acquisition of Adscape for $23m (£11.8m).

Adscape's technology allows advertisers to place ads within games, as well as giving marketers the ability to measure ad performance.