hotel chocolat - Internet Marketing News and Blogs

Hotel Chocolat online marketing manager Chris Bishop is in a good position to discuss both the risks and rewards of affiliate marketing programmes.

Affiliates helped Hotel Chocolat grow its internet business by over 30% last year, but the retailer was also recently forced to crack down on sites breaking its PPC terms and conditions.

We asked Chris for his thoughts on how to get the most out of affiliate strategies - including his 'Love and Respect' theories. Read on for more...