holiday email survey - Internet Marketing News and Blogs

Return Path's 2007 Holiday Email Survey (pdf) suggests that email marketers in the US and Canada need to work harder on improving subscriber relevance and engagement.

The results of a consumer email survey suggest that, though many consumers rely on email for shopping news and ideas, consumers are becoming savvier in the management of their inboxes

Return Path’s third annual Holiday Email Survey looks into the responses of 2,400 US and Canadian consumers in November and December 2006.