heat - Internet Marketing News and Blogs

Emap has finally launched Heatworld, aka 'Heat magazine's website', just one week after CEO Tom Moloney was ousted having failed to devise / execute a successful digital strategy.

Heatworld started off with a slight disappointment – I’d originally registered my interest via the holding page in receiving an email 'the minute Heatworld is launched', in order to be one of the first to see it. That didn’t materialise. Ho hum, no biggie.

This morning I visited the website and it is a good-looking effort with some interesting features. Several years too late, certainly, but it should allow Emap to reap some of the benefits of adopting a multichannel strategy with regards to its Heat brand.