google youtube - Internet Marketing News and Blogs

Google’s grand plan for YouTube is set to take a step forward today with the launch of in-video ads for a small group of the site’s clients.

The move, coming almost a year after Google’s $1.65bn purchase of the video sharing site, will see the web giant going out on a limb in its choice of format in a bid not to annoy the site’s 130m viewers.

So we know that YouTube is being bought by Google, for a whopping $1.65bn, but what did the Google founders have to say about the YouTube acquisition?

Read choice snippets from today's conference call after the jump...

Google is to acquire YouTube for $1.65bn in an all-stock deal, in a move that may spark a flurry of M&A activity across the internet sector.

YouTube will remain a distinct, standalone brand, with the founders and all 67 employees remaining with the company.

Michael Arrington has reported a rumour that Google “may be in the final stages” of a US$1.6 billion deal for video sharing behemoth YouTube.

If the rumour is true and the deal goes through it could be another coup for Google, though it might yet turn out to be a big headache for the search giant, as YouTube has some significant issues with regards to copyright and content control.

Nonetheless, YouTube is now a real A-list website among the world's internet users and surely it is just a matter of time before the founders accept an offer. The mooted valuation reflects the company's meteoric growth.

Google, for obvious reasons, told us that it couldn't comment on the rumour either way, as is company policy. YouTube is being reported as keeping schtum too.