google checkout - Internet Marketing News and Blogs

Traffic to Google Checkout has overtaken that to rival online payment service PayPal for the first couple of weeks in December.

Hitwise's Robin Goad finds that the payment service has taken a marginal lead, though this doesn't necessarily indicate that more people are making payments through Google Checkout.

eBay’s online payment outfit, Paypal has announced it has registered almost 35m accounts in Europe - a boost in its battle with rival providers.

It’s the first time the group has released specific numbers for Europe, where it says it processed $8.4bn (£4.3bn) in payments last year.

JP Morgan has released a study which shows that Paypal is still seven times more popular than Google’s rival system, Checkout.

Google Checkout launched last year with an aggressive challenge to PayPal, although it has encountered resistance from etailers that are reluctant to cede ownership of customers to the search giant.

It's still early days but things are definitely hotting up in the battle of the online checkouts. 

Retailers are continuing to turn their backs on Google Checkout because of fears that they will be relinquishing ownership of their customers to the search giant, according to research published by the analyst house Piper Jaffray. 

Bang bang, eBay has - rather unsurprisingly - shot down Google Checkout, preventing people from using it to pay for auction items, according to a post on AuctionBytes.

GBuy is here, only it is called Google Checkout and despite the chief doers of no evil claiming that it “isn’t like PayPal at all”, it is, erm, rather like PayPal, in that merchants use it to process consumer payments.

Google Checkout allows consumers to purchase products by simply logging in to Google – no need for credit card numbers or filling out forms. Obviously you need to tell Google to begin with, but thereafter Google will store your credit card and address data...