google analytics - Internet Marketing News and Blogs

Brian Clifton is a search and web analytics expert. From 2005, Brian was Google's Head of Web Analytics for Europe, Middle East and Africa.

He recently left Google to become Senior Strategist for Omega Digital Media. We caught up with Brian to ask him about his experiences at Google, his views on web analytics and his new book.

Google Analytics, Big G's highly popular free reporting software, is two years old tomorrow, but what impact has it had and what's in store for the future?

Arguably one of the biggest developments in the online marketing space in the past few years, Google Analytics is a fine tool for marketers, although it isn't without its issues.

We caught up with Google Analytics' Brian Clifton, as well as web analytics gurus Jim Sterne and Eric Peterson, to see how the software is shaping up, two years on... 

Organisations using free analytics solutions like Google Analytics and Microsoft’s upcoming ‘Project Gatineau’ are less likely to follow best practices, according to a report by Web Analytics Demystified.

The consultancy found companies using free software were more likely to treat analytics as a “casual endeavour”, with 35% of respondents using free solutions reporting only ad hoc use of the tools.

Google Analytics has released a new version of its analytics tool, complete with a new user interface, customisable dashboards and a new email reporting tool.

In a discussion on Webmaster World on Wednesday, Google’s AdWords advisor denied that the company uses information gathered from its conversion tracking and analytics data to determine bids for keywords.

Back in June, Google introduced changes to its algorithm which determines ad position and cost, this placed greater importance on the quality of landing pages.

Google Analytics will from today provide instant access for anybody that wants to open an account and start using the service to monitor visitor activity on their website/s.

The service, which is free of charge, provides comprehensive information on visitor behaviour to help webmasters better understand how their sites are being used and where users are coming from.