Q&A: icrossing's Nilhan Jayasinghe on Google penalties

A number of well known UK brands have been penalised recently by Google for boosting their rankings through paid links and reviews.

This happened to Moneysupermarket.com last year, more recently to Gocompare, and just last week Kwik-Fit's car insurance offering was relegated from page 2 to the relative obscurity of page 5 of the search engine.

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