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It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages.
Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii.
Bad news for World Gaming shareholders as the company has just announced that it is to file for administration, a direct response to the US online gaming ban that looks all set to be passed later today.
World Gaming, based largely in Antigua, generated the vast majority of its revenues from the US. The company suspended its shares on 9 October, pending a decision on its future.
The fallout from the US' move to ban online gambling has continued with the news that shares in World Gaming have been suspended.
Shockwaves have been sent through the online gaming industry after the unexpected approval of anti-gambling legislation late on Friday in the US.
The laws – the first in the States to deal specifically with internet gaming - ban banks and credit card companies from processing payments for bets placed over the web.
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