Future of Digital Marketing: today's technology for tomorrow's marketing

At E-consultancy’s Future of Digital Marketing conference last week, leading industry experts took a pragmatic approach to predicting future trends.

Rather than gazing mistily into the crystal ball 20 years into the future, the conference focused on “right here, right now,” talking about how marketers can leverage existing technologies to be more innovative.

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Q&A: Future Platforms’ Sergio Falletti on mobile usability

Here, we speak to Sergio Falletti, director of mobile app specialists Future Platforms about the challenges and opportunities of mobile website design.

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Interview with persuasion expert Bryan Eisenberg

Bryan Eisenberg is the co-founder of Future Now and the creator of some devilishly clever techniques to help web businesses improve their conversion rates.

Along with his brother Jeffrey, Bryan co-authored the bestsellers 'Waiting For Your Cat to Bark?' and 'Call to Action'. He also publishes the GrokDotCom blog and was voted one of the world’s top 10 usability gurus in our recent User Experience Report.

Here, he talks about the ancient Greek philosophy behind persuasion and suggests why the roots of web design can be traced back to the fifth century BC. Oh yes...

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Future of online ... E-consultancy publishes briefing

E-consultancy has just published a Future of Online briefing, the latest in a series of roundtable reports which are free to registered users.
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Tech.co.uk aims for slice of gadget market

British magazine publisher Future has launched a new website to serve the appetites of technology and gadget lovers - Tech.co.uk.

The site uses content and writers from existing and mothballed titles including Digital Home, PC Plus, Mac Format and What Home Cinema.

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Is the web as important to internet users as the real world?

For some internet users, online communities are so important in their lives that they value their online experiences as much as the real world.

The 2007 Digital Future Project’s survey reveals that 43% of online social network members ‘feel as strongly’ about their virtual communities as their real lives.

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Press Release: AOP recognises cream of digital content industry

TopGear.com, published by BBC Worldwide, scooped the coveted award for Consumer Website 2006 at the Association of Online Publishers (AOP) Awards last night. The site was commended for strong growth in revenue and traffic to the site over the last 12 months, and judges described the site as “perfectly...
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Press Release: AffiliateFuture: MyTravel Case Study

Background

MyTravel is one of the UK's leading holiday and leisure groups incorporating big names such as Airtours, Aspro, Direct Holidays, Panorama and Manos. Its website www.mytravel.com offers a range of sun and ski package holidays, hotels, flights, late deals, villa holidays, cruises and holiday...
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Press Release: immediate future demystifies online PR vocabulary with launch of first ePR glossary

immediate future today launches a glossary, the ‘Online PR Phrase Book’ (www.immediatefuture.co.uk/onlinePR), to help clients understand the terms and phrases frequently used in the practice of online public relations.

With over 250 definitions, the Online PR Phrase Book is the first dictionary of...
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Press Release: Telecoms journalist strengthens immediate future team

Matthew Leach joins immediate future as an account manager after more than three years working as a journalist for national newspapers such as The Sunday Times and The Observer, as well as having three years’ experience in the telecoms industry.

After graduating from Hull University with a BA Honours...
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