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Internet business has changed to meet the demands and expectations of the growing numbers of online shoppers, shifting their pounds from the high street to the internet.

Initially loved for its price driven advantages, the internet was where you turned to for the £8 CD album and cheaper electronics. But with many high street stores now offering the same prices as their online counterparts, the internet is no longer always cheaper.

Online retailers still tick the convenience box in the minds of shoppers, but how can this be pushed further?

The continuing postal dispute could have a serious impact on online sales this Christmas, as customer confidence in delivery is damaged by the uncertainty.

James Roper of IMRG told The Telegraph that online retailers are already concerned about the strikes, and that customers will quickly lose confidence in buying online if the strikes continue.