friendster - Internet Marketing News and Blogs

The perceived value of the most popular Web 2.0 startups lies in their large 'communities' and the content that those large communities contribute.

Without their communities, services such as Facebook and Digg would be of little value to advertisers, investors and potential acquirers.

Google has won a deal to replace Yahoo! as the exclusive advertising platform for original social network Friendster.

Confirming the tie-up this afternoon, Reuters said financial terms of the deal were not disclosed, though earlier reports indicated the partnership would last two years. Google will also supply search functionality to the site later this year.

Troubled social networking site Friendster is set to announce some $10 million in VC funding to help it regain ground on its rivals, according to the Wall Street Journal .