forrester - Internet Marketing News and Blogs

Last week, I was pointed in the direction of an article entitled: “Online Social Media Cheap Alternative In Face Of Recession”.

It describes how Forrester Research is advising marketers to “spend more on online social media as a cheap, efficient way to advertise during tougher economic times.”

Given the fact that it’s increasingly becoming clear that marketing on social networks is ineffective for the vast majority of marketers who have tried it, and is losing money for even the Googles of this world, Forrester Research’s 'research' seems to be quite contrarian to say the least.

Charlene Li of Forrester Research has recently published a study into levels of participation in social media, with a view to helping develop more effective social media strategies.

For the report into Social Technographics, she has produced the 'Participation Ladder': 

Despite the amount of deals on offer, and the convenience of booking holidays online, many US internet users still prefer to book their travel over the phone, with perceived security problems the main reason cited.

Forrester Research polled over 5,000 US consumers in the last quarter of 2006 to find out the reasons for their reluctance to use the web for holiday reservations.