Why do some sectors simply not get the web?

Barely a day goes past without online commentators complaining about how the music industry is doomed because it doesn't 'get' the web.

Yet recent actions suggest this may be changing, which is more than can be said for the promoters of the national game.

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Press Release: Become a football star in Electronic Arts’ (EA) latest online campaign for FIFA 06

Launching across North America and Europe, Bloc’s campaign captures the rivalry and fantasy of football

This week, Bloc Media launches a new online campaign for Electronic Arts (EA) to promote the new console game, FIFA 06. The campaign launched across North America and Europe and can be found at...
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Press Release: 4thegame scores new deal with next generation SMS/WAP service

4thegame.com, one of the worlds largest sports websites on the net and owned by Fast Web Media, has teamed up with Premierscores.com to launch the first co-branded version of the next generation java/sms/wap hybrid service.

The joint venture will see Premierscores’ unique mobile live score alerts...
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Press Release: g8wave Launches Be The Boss Mobile SMS Weekly Football Game

g8wave, the UK’s premier mobile entertainment, marketing and gateway services provider, has launched ‘Be The Boss’ – a weekly SMS-based mobile football game. The game allows brand owners and mobile operators to offer their customers the chance to be the manager of their dream Premiership eleven and in...
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