Google has continued its recent spending splurge with the purchase of FeedBurner, the Chicago-based distributor of news feeds to web browsers.
Thought to be in the region of $100m (£50m), the deal offers the web giant a chance to extend its huge online ad network into the realm of RSS and off-site consumption of content.
Google is reported to be buying RSS feed management and advertising firm Feedburner, which the price at around $100m (£50m).
The deal has not been officially confirmed by either party, but TechCrunch, and others are reporting that the deal has been confirmed, according to a 'source close to the deal'.