fashion - Internet Marketing News and Blogs

Leon Bailey Green gives fashion retailers five tips to think about for increasing revenue and sales.

Last week I attended the Converse Century party to celebrate the brand’s hundredth birthday. 

Is Converse making full use of online PR, and which SEO techniques should such a big brand be using?

Can online private fashion sales work in the UK? Leon Bailey asks how one goes about marketing such websites.

Affiliate-shy fashion etailer ASOS.com has reported an 83% rise in sales in the six months to the end of September, with its registered user base also increasing sharply.
 
The company’s profit before tax for the period increased from £300,000 to £3.4m as revenues reached £31.8m, up from £17.4m in the same period last year. The business looks in solid shape.

Adili, the recently-launched ethical fashion etailer, is hoping to raise £1.5m by selling a fifth of its equity on AIM, according to various newspaper reports.

The Dorset-based firm plans to use the cash to expand its business by developing its own line of globe-friendly merchandise.

I speak to lots of fashion retailers and find that many remain unconvinced that there is a robust case to invest in a transactional website for their business.

I realise this is an anathema to E-consultancy regulars, but the fact is that, if a well-established offline retailer looks at a potential e-commerce channel as a standalone business, the case can look less than compelling.

Sports retail giant Sports Direct is apparently set to buy online rival M and M Direct for around £75m, in its first acquisition since listing on the LSE.

The Telegraph reports that Sports Direct is leading negotations for the firm and that the deal could be completed within weeks.

There continues to be a tension between web design that is “highly-designed” and web design that is accessible and search engine friendly. The former sites tend to be Flash only or rely heavily on DHTML.

So it is possible for a site to be beautiful but accessible?