experian - Internet Marketing News and Blogs

The Labour Party has appointed credit reference agency Experian to create a direct marketing campaign that will rely in part on e-mail.

The effort will reportedly see Experian create, build and manage a database of UK voters for use in permission-based e-mail and marketing campaigns.

Online research group Hitwise has been bought by Experian in a $240m (£120m) deal.

The credit information provider says it will use the acquisition to extend the range of online and offline marketing services it can offer its clients.