engagement - Internet Marketing News and Blogs

Over the past few years, CPM has become the common currency for online advertising. But is the model still relevant?

Should we be buying online media based on engagement rather than just passive consumption?

In the current tough financial period, would advertisers be willing to commit more budgets online if customer engagement was guaranteed?

It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages.

Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii.

Back in the day we used to talk about 'above-the-line' and 'below-the-line' as a proxy for advertising versus direct marketing (and never the twain shall meet).

Digital has changed all that - we need to redraw the line.

In an industry so accountable and measurable, it seems that some are using the excuse of delivering “brand awareness” to avoid the need to prove results.

Now P&G, one of the world’s largest advertisers, has spoken out for the need for change in the internet marketing industry.

Web analytics and measurement are playing an increasingly pivotal role as marketers strive to deliver the best possible customer experience, according to two pieces of research published by E-consultancy this month.

There are still a few days left to take part in our second annual Online Customer Engagement Survey, which we are carrying out in partnership with cScape.

Those taking part in the research will get a free copy of the full report which will be published next month. 

Even if you had a spy in the heart of your competitor's e-commerce team, you might struggle to answer this question.

It's far from impossible that your competitors are neither appropriately recording their web traffic nor confident in which metrics to analyse.