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Emap has finally launched Heatworld, aka 'Heat magazine's website', just one week after CEO Tom Moloney was ousted having failed to devise / execute a successful digital strategy.

Heatworld started off with a slight disappointment – I’d originally registered my interest via the holding page in receiving an email 'the minute Heatworld is launched', in order to be one of the first to see it. That didn’t materialise. Ho hum, no biggie.

This morning I visited the website and it is a good-looking effort with some interesting features. Several years too late, certainly, but it should allow Emap to reap some of the benefits of adopting a multichannel strategy with regards to its Heat brand.

Circulation figures released last week by ABC seem to paint a picture of decline in the men's glossy magazine market, as previously popular men's titles have seen circulations fall.

For instance, men's mag FHM, published by Emap, has seen its circulation figures fall 25.9% in the second half of 2006, to 371,263. In 1999, its figures were nearer 700,000.

Emap's consumer media department has acquired YoSpace, a technology firm which specialises in user-generated content.

The deal is worth £8.7m, with a further £5.7m payable based on performance targets. YoSpace's clients include O2, Vodafone, Orange and 3.