email roi - Internet Marketing News and Blogs

Email marketers ranked clickthrough rates as the most important metric when reviewing their campaigns, although one in 20 don't bother to measure results at all, according to EmailStatCenter.

A study we carried out earlier this year painted an even worse picture, with almost one in two respondents failing to measure the success of their campaigns. 

Some 345 US-based marketers responded to the EmailStatCenter survey. We'll list a few highlights after the jump...

Investments on deliverability should be driven by sensible, well thought-out commercial reasoning rather than by ‘scare’ stories in the industry press.