Optimisation is not a magic trick

When Hitwise published its Hot Shops List of the Top 50 Online Retailers in the UK, I leaned back from my screen and thought what does it all mean?

Strip out travel, IT and services, and you see how online performance still doesn’t correlate with organisation size, market share and buying power.

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How to use images to increase conversion

Webcredible’s Mrudula Kodali has published some handy tips for using photography in e-commerce – an issue etailers are increasingly grappling with as competition increases and search engines display more multimedia results.

Mrudula says photos can help consumers get a better feel of products on offer, but have to "work hard" to overcome the web's limitations.

See a brief run-through of her suggestions after the jump:

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US etail sales up 20%

US e-commerce sales rose by over a fifth in the second quarter of the year, according to new figures from the Commerce Department.

The period saw online retailers generating adjusted income of $33.6bn, an increase of 6.4% from Q1 and 20.8% from the same period in 2006.  

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Press Release: GoResponse, Outsourced UK Call Centre Service Provider – Launch Real-Time Statistics to support Ecommerce Clients

GoResponse, the ecommerce call centre specialists, has launched a revolutionary web based reporting system to predominantly assist their ecommerce clients by providing real-time and historical information on telephone based sales calls and customer service calls generated from the online store - from...
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Press Release: Sears Canada launches the newly re-designed sears.ca: Canada’s leading-edge, interactive online shopping destination

Sears Canada Inc. today launched its newly re-designed bilingual website for its customers at www.sears.ca. The new interactive online destination incorporates Canada’s most extensive online merchandise selection with the latest e-commerce technology and expertise from the Amazon Enterprise Solutions...
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Press Release: Growth in online xmas shoppers tempered by lower spend

Whilst the number of online visitors was up by a staggering 51% for the 2 months upto Christmas 2005 compared to last year, the spend per head fell by over 15% during the same period according to ipoints.co.uk, the UK’s biggest online coalition loyalty programme, which monitored activity from a sample...
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