E-mail Marketing Best Practice Trends

A good, free summary of E-mail trends has just been published by E-consultancy from one of their round tables. This features much of the guidance in the new edition of my Email marketing book and in my Email marketing workshops.

Here is a summary of my take on the top e-mail trends, based on my experience in 2006, but with my thoughts on the first few prompted by the E-consultancy briefing.

 

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Press Release: Oyster to boost online sales using RedEye technology

RedEye, the eCRM agency, today announced that Oyster, Transport for London’s smartcard ticketing and revenue system, will use RedEye’s visitor identification and website analysis tools to help increase online sales.

Oyster is embarking on a drive to encourage as many customers as possible to apply...
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Press Release: We’re Moving offers homeowners a more sophisticated approach to selling their home using RedEye technology

RedEye, the eCRM agency, today announced that We’re Moving, the innovative estate agent that charges a fixed fee of £1,500 + vat if they sell a home, will be using RedEye technology to analyse house sales data and buyer behaviour on www.weremoving.co.uk.

We’re Moving will use RedEye’s web analysis...
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