e-commerce - Internet Marketing News and Blogs

Our recently released Managing Digital Channels report has been very well received by the internet strategists who are responsible for figuring out how to best run their online operations.

Published two weeks ago, and compiled by Dr Dave Chaffey, it is an update to a report called ‘Managing an E-commerce Team’, a study we first conducted in 2005. Things have moved on since then, some for better, others for worse...

Evidence suggests that as more people are feeling the pinch of higher fuel and household bills, they are seeking savings online. 

Could greater use of e-commerce be a silver lining to the cloud of the Credit Crunch?

This week, we ask Dr Dave Chaffey, author of the new E-consultancy Best Practice Guide to Managing Digital Channels (published today) to run us through the results and insights arising from the report.

Dave is director of Marketing Insights and author of several best-selling internet marketing and e-commerce books. He was recognised in 2004 by the Chartered Institute of Marketing as one of 50 marketing gurus who “helped shape the future of marketing”.

Dave is also author of three other practical E-consultancy Best Practice Guides, including those on search engine optimisation and website design.

We have all walked away from a supplier because it has failed to provide the level of care we expect.

New research shows the growing importance of customer care and the role that the internet plays.

When Hitwise published its Hot Shops List of the Top 50 Online Retailers in the UK, I leaned back from my screen and thought what does it all mean?

Strip out travel, IT and services, and you see how online performance still doesn’t correlate with organisation size, market share and buying power.

Webcredible’s Mrudula Kodali has published some handy tips for using photography in e-commerce – an issue etailers are increasingly grappling with as competition increases and search engines display more multimedia results.

Mrudula says photos can help consumers get a better feel of products on offer, but have to "work hard" to overcome the web's limitations.

See a brief run-through of her suggestions after the jump:

Sam Decker explores the business case for implementing social commerce functionality on retailers' websites before Christmas.

Years ago, when I managed the Dell.com consumer website, it was always a mad rush to the deadline of getting site functionality up before mid November.

US e-commerce sales rose by over a fifth in the second quarter of the year, according to new figures from the Commerce Department.

The period saw online retailers generating adjusted income of $33.6bn, an increase of 6.4% from Q1 and 20.8% from the same period in 2006.