dragons den - Internet Marketing News and Blogs

Hungryhouse, a site that helps users find and order takeaways online, came away from a Dragons' Den appearance last year with the promise of a £100,000 investment.

Unfortunately, the deal didn't work out in the end and co-founders Shane Lake and Tony Charles have since received a £150,000 cash injection from elsewhere. 

We talked to Shane about the Dragons' Den experience and where they see the site heading...

Hitwise’s Robin Goad has published a few interesting thoughts on the overall ‘Dragons’ Den effect’ – the sales and publicity entrepreneurs can generate from the show, ignoring whether they get funding or not.

Taking the example of Sarah Lu’s Youdoo Doll, featured a couple of weeks ago, Robin says traffic to the company’s homepage peaked the day after the programme was aired (although Robin hasn't released any absolute numbers).

He says a lot of visitors weren’t just there out of curiousity – almost half (48%) went on to Google Checkout after leaving the site, “presumably to make, or at least contemplate, a purchase”.

New online music outfit MixAlbum.com , featured on the BBC’s Dragon Den last night, has postponed its launch until next week after receiving unexpectedly high traffic after the show.

Founder Ian Chamings told E-consultancy the site, which was due to go live before his TV appearance, would launch next Tuesday after an upgrade of its processing power.